Social Media, Strategy, Consulting, Social Content Development, Product Development, Web

We Don’t Say Goodbye Anymore . . .

Business Strategy, Social Media2 Comments

Have you recently connected with anyone from your past?  If you have a facebook account, the answer is probably a big fat resounding “Yes!”  If you want to frame Web 2.0 as a paradigm it can be done thusly:

We don’t say goodbye anymore.

Back in the day, if you wanted to stay in contact with someone, you had to be “pro-active” — call them, schedule something, etc.  If you graduated high school, moved on to a new job, or moved out of state, you also lost touch with those people you shared space with.  Today, the act of staying in contact with someone is “passive.” Just log onto facebook, myspace, or twitter and read what all your friends, old and new, are up to.

Case in point, I recently tweeted the following:

“Incidentally we are going to see @average_jane‘s band this evening at the lake “whatever” pub by Lake LottaWatta. c’mon out. no big whoop.”

Because I use my twitter account to auto-populate my facebook status, two of my best friends from high school instantly knew what I was up to and surprised me by already being there before I arrived.

It was one of the most pleasant surprises of my adult life.

And as the paradigm shifts for individuals, the same thing is happening for business.  Companies are becoming defined more and more by identities, (i.e. people who actually work for the company).  For instance, the twitter world recognizes “Frank” as the man behind comcastcaresjgoldsborough is the man behind Sprint. GaryVee is really the brand, WineLibrary is just where he sells wine.  And for their companies/business, these identities are becoming of premium value.

If one of these people happen to say “Goodbye” to their respective companies, who will you say “Goodbye” to?  The company or the person?

2 Responses to “We Don’t Say Goodbye Anymore . . .”

  1. Average Jane says:

    How very cool! I didn’t even realize that had happened.

    RE: Saying goodbye, I will say that I’ve run across an old friend or two on Facebook whose path has obviously diverged from mine to the extent that we no longer have anything in common. In those cases, it’s no surprise that we lost touch.

    As far as your company rep examples go, I think it’s going to be very interesting to watch when some of the well-known people do move on. I would guess that most companies don’t quite grasp the value that these “faces of the brand” offer them…at least not yet.

  2. KrisBelucci says:

    Great post! Just wanted to let you know you have a new subscriber- me!