Social Media, Strategy, Consulting, Social Content Development, Product Development, Web

We Have Client Lift Off!

Applications, Business Strategy, lightthread, Technology3 Comments

The Associated Plastic Surgeons website has truly been the end result of a great team effort between a group of us here in Kansas City. With an SEO expert, a user experience designer/brand identity expert, a seasoned project manager and bizdev expert, a talented front-end web developer, an amazing photographer and a client willing to revamp their entire brand and catapult themselves forward, how could we go wrong? In every area we’ve been able to improve their brand design, site traffic, SEO, tradeshow collateral and ecommerce site. We even introduced them to a little bit of social media creating their first-ever blog that has already generated almost 40 comments!

INFORMATION ARCHITECTURE, CUSTOMIZATION, & STELLAR DESIGN

We designed a user experience and information architecture that led us to developing the “How We Can Help You” section making it easy for visitors to quickly find what they need. We built back-end functionality to automatically highlight the most recent blog posts on the front page to keep content fresh and up-to-date. We placed a “contact us” button in the middle of the page to facilitate user action. The photography on the home page was done just for this site. The design aesthetic was selected to represent the client’s working philosophy to provide their patients with quality, attentive and flawless care.

COPYWRITING & MEDIA GENERATION

We wrote all the copy on the website…all 40-plus pages worth! We created a customized before/after gallery to show the amazing skills of the doctors. We utilized custom photography throughout the site to provide users a view in to what the practice really looks like. We included a “related links” section to support simple navigation and help drive users to other places throughout the site that may be helpful to them.

INTEGRATED MARKETING & PRINT COLLATERAL

In the blog post sample above you can see a postcard we designed to use at the Holiday Mart tradeshow. We also designed a backdrop banner with their logo and the textured background we used for the card. It came out really beautifully! Our developer coded the “share this” functionality specifically for this project, however we are now using this functionality on other client sites as the feedback has been incredibly positive.

E-COMMERCE DEVELOPMENT

As part of the Associated Plastic Surgeon’s brand update and website redesign, we completely refurbished their online store also, where they sell physician-grade cosmetics and skincare products. The store is using the WordPress e-Commerce plugin with some tricked out ways of doing variations, and we’re really pleased with how it’s come out!

Sharing & SEO Improvements
We also added a slew of social sharing capabilities – prior to this redesign the ecommerce store had no variations shown, was difficult to add new products to and offered no sharing or descriptive capabilities. We feel they’re set to do some real online business now, and we have done some things to make this store more competitive in search engines, where it was never found before.

SHARING & SEO IMPROVEMENTS

We also added a slew of social sharing capabilities – prior to this redesign the ecommerce store had no variations shown, was difficult to add new products to and offered no sharing or descriptive capabilities. We feel they’re set to do some real online business now, and we have done some things to make this store more competitive in search engines, where it was never found before.

BRAND IDENTITY

One of our favorite things about the new site is the special logo and identity for the ecommerce store. We did the store under a separate domain name so that we can do Google ads directly to it (bypassing the main website) yet the navigation in the header on both sites seamlessly moves you back and forth. We made this site a rich cream, as opposed to the green APS website, to distinguish them. We found some unique patterns to use inside the logo and for the frames around the product images, and we also like using it as “wallpaper” behind the logo bottles as they appear to sit on a shelf (see the postcard below, used to announce the site launch.) It’s the little things that give this store the stylish appeal we felt it deserved and that buyers wanted to see when shopping for beauty products.

Why did our client like this site? We delivered it per their budget and schedule. In fact, we accelerated the main site’s launch by two weeks to have it ready for the client’s appearance at a 25,000 attendee trade show event. Even better and obviously the most important stat…they are getting new patients as a result of the site…within just days of launch they had two new cosmetic surgery patients! We look forward to future work with APS as they are a fantastic client with a similar philosophy to ours…take good care of your customers and they will come back time and time again.

3 Responses to “We Have Client Lift Off!”

  1. Tweets that mention We Have Client Lift Off! | LightThread -- Topsy.com says:

    […] This post was mentioned on Twitter by KrisColvin, Lisa Qualls and topsy_top20k, topsy_top20k_en. topsy_top20k_en said: @KrisColvin the APS post is live at the lightthread site…added a few more specifics to compliment ur original post: http://is.gd/5DXma […]

  2. Becky Abts says:

    Thanks to the entire team! We are very happy with our new site. It was amazing that you were able to launch the site in time for Holiday Mart. This allowed us to showcase our new site to 25,000 potential patients in one weekend! I also look forward to working with you in the future!

  3. Lisa Qualls says:

    On behalf of the whole team Becky, thank you!