LightThread – IT, Business and Marketing Strategy

WordPress vs. Tumblr – A Simple Overview

The ever evolving world of blog platforms can be confusing so we try to help our clients understand the basic differences between the options they are considering.  Sometimes discussions regarding platform benefits seem to gbe geared toward programmers making it frustrating and hard to understand for someone who doesn’t make a living writing code. Therefore, we created this quick and easy overview to help our non-techy friends grasp the “so what?” of both platforms. We would love to hear from you on what we need to add or simplify even further.

Functionality & Control

WordPress can easily replace your current website if you choose. WordPress is a Content Management System that has an easy to use back-end that allows page, plug-in, widget and sidebar updates to be made by the non-technical. WordPress can support multi-page navigation and serve as a robust and comprehensive website with database management and control.  Wordpress is hosted on a server that is user controlled allowing better control over stats and personalization.

Cost and Usability

Tumblr is typically cheaper less expensive to implement as it does not require the installation and configuration that WordPress does. Tumblr offers an extremely user friendly dashboard that makes updating posts easy for text and media alike.  Tumblr is also easy to update from mobile device.

Design, Customization and Integration

With WordPress you can create different layouts for internal pages, posts and your homepage.  Tumblr on the other hand is limited with one type of page layout that must be applied on every page on the site. WordPress supports widgets/plug-ins that can easily be added/customized without hard coding vs. Tumblr that must be custom coded for plug-in functionality. WordPress allows you to include native calendars and contact pages which mean you can update them all from the same WordPress back-end. Tumblr can support calendar and contact pages but only from third party sites that requires a separate log-in from the Tumblr back-end.

Search Engine Optimization, Ads and Performance

WordPress is very friendly with the search engines and can be easily optimized with various plug-ins added to the back-end. WordPress can also easily support Ad’s which can be placed in different places on different pages as you choose.  Wordpress also has cleaner code in the back-end which allows for faster performance providing a better user experience.

We hope to hear even more benefits from you!