Kansas City, Missouri — April 10, 2009. LightThread LLC, a Kansas City based strategy, platform social media services firm announced today that it has signed a 1-year partnership agreement, renewable for additional years, with Washington D.C.-based Impera Group LLC. Under the terms of the agreement LightThread will serve as a value-added provider for Impera Group’s Market Generation Service™. Market generation integrates B2B Marketing and Sales strategy and communications expertise, strong knowledge of industries and functional areas, a consultative and executive-focused approach, and Impera Group’s proprietary sales resources to provide highly qualified sales opportunities to diverse companies with non-commoditized products or services. This allows Impera Group’s clients to focus on building relationships and closing deals with prospects instead of the upfront marketing and sales process of finding potential new customers and directly generating demand.
“Our partnership with Impera Group provides a key part of the portfolio of services that will position us to be a comprehensive business solutions provider for firms of all sizes who need low-risk options to enhance their sales,” said Simon Kuo, LightThread’s Chief Executive Officer.
“We are pleased to reach this agreement with LightThread and we look forward to extending our relationship into other business to business services in the future,” said David Carter, President, Impera Group.
About LightThread-LightThread is a next generation strategy, services and intellectual venture capital firm specializing in optimizing business performance. Through the use of the Web 2.0 technology, strategy development and business process improvement, we assist businesses in reaching the next level. For more information about LightThread, LLC please visit: http://www.lightthread.com
About Impera Group-Impera Group is a business-to-business marketing and sales firm enabling clients to dramatically improve profitable new client growth. We combine exceptional experience helping diverse companies sell their products or services to C-level executives within Fortune 500 companies to small local companies. Impera Group provides a suite of synergistic services focused on the first half of the sales process helping clients with: Developing new sales opportunities; Developing their own internal sales capabilities; Becoming a world-class sales organization. For more information about Impera Group, please visit: http://www.imperagroup.com
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